Hays Travel has announced two new partnerships as part of a strategy designed to “maintain customer trust and loyalty”.
The agency chain has adopted Trustpilot as its customer feedback platform, with each branch now having its own page.
Hays Travel has also joined independent membership body the Institute of Customer Service.
More: Hays Travel strikes deal with cricket brand Barmy Army Travel
“These changes are part of our strategy to continuously improve what we do and how we work to maintain our customers’ trust and loyalty,” said Hays Travel chair Dame Irene Hays.
“We must adapt to meet the changing needs and expectations of everyone who trusts us to manage their precious holiday plans.
“Providing a positive, consistent and considered end to end experience is crucial if we are to continue building a customer trust and loyalty.
“Being a member of the Institute of Customer Service gives us access to resources and support so we can develop our own action plan and learn best practice from customer-focused businesses across many different sectors.”
She added: “Whether our customers are booking their holiday in one of our branches or via our personal travel consultants, we are committed to delivering an excellent customer experience every time.
“We love looking after our customers and we are proud that it is what we are known for.”