Hays Travel has struck an exclusive partnership with Barmy Army Travel to help cricket fans follow the English national team.
Barmy Army members will be able to go into any Hays Travel branch around the UK to book their ticket and travel package.
Hays Travel’s chief operating officer, Jonathon Woodall-Johnston, said: “This exclusive partnership with Barmy Army is a perfect match that I’m confident cricket fans will appreciate.
“As with any booking they will have the same level of support before, during and after travel as any other Hays Travel customer, giving them confidence that they are in good hands.”
More: Carnival Cruise Line runs ‘takeover’ day at Hays Travel HQ
The partnership will see Hays Travel arranging “uniquely curated flight and hotel packages”, the agency said.
The deal was brokered by Hays Travel commercial assistant Katharine Dunwoodie, who joined the company only two months ago.
She said: “Brokering the exclusive partnership with the Barmy Army has been a great experience.
“The partnership is an excellent fit for our two businesses and I’m sure customers will really benefit from the ease and confidence of booking their tickets and travel to support English cricket in one go.”
Barmy Army Travel manager Charlie Garratt said: “At our core, we are an organisation for the fans. For over 25 years, we have offered ticket-only options right up to fully inclusive travel packages.
“Hays Travel is the perfect partner for us to further widen our offering and ensure we can provide for those who are looking for a more tailored option.
“We can’t wait to see Hays Travel customers enjoying the Barmy Army Travel experience in the future.”