Intrepid Travel has extended its range of trips aimed at 18- to 29-year-olds to travellers aged up to 35, to cater to demand from those in their early 30s for its youth tours.
The range of small-group tours had already been expanded for Gen Z and millennial travellers, with 15 new trips added for 2024.
The additions include the nine-day Essential South Korea, Six Days in Iceland, and One Week in Morocco.
They have been designed with younger people’s interests in mind, including more free time for travellers to explore on their own and more active experiences.
Intrepid said it has seen more enquiries from travellers in their early 30s wanting to join Intrepid’s young adult trips, and its consumer research showed most customers aged 18 to 35 prefer to travel with those of a similar age.
The responsibli tourism specialist said it has seen a “strong appetite” for the product, with UK sales up 64% in January, compared to January 2023.
Hazel McGuire, UK general manager for Intrepid, said: “We’re seeing strong demand for our youth-focused trip range, particularly through trade partners.
“Young people are no longer looking for the large groups and party-packed nights of the past.
“They want climate-conscious, authentic experiences that allow them to connect with local communities.”
More: Intrepid hails trade partners as January sales reach record level