Riviera Travel will host 54 agents across six fam trips in the coming months.
The operator will run two fam trips in each of June, August and October, with four different itineraries available: Seine, Paris and Normandy; Rhine cruise to Switzerland; The Blue Danube; and Rhine and Moselle.
To secure a place, agents must visit Riviera Travel’s Facebook page and submit a form by May 30.
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In an interview with Travel Weekly, head of trade Tom Morgan said: “The feedback we have had from last year’s fams was really good so we felt strongly we wanted to do more this year.
“We know the best possible way for agents to hone their Riviera expertise is by experiencing our incredible ships and itineraries, so we’ve ensured there are as many fam trip places available as possible.
“At least 70% of those agents that we hosted on a fam in 2022 did a booking within two months which just shows how well they work.”
He added: “People are always blown away by the product. A lot of agents might be sceptical about sailing on a river cruise if they haven’t done one before and it’s our job to show them just how brilliant it is.”