Royal Caribbean has become the official family partner of Fulham Football Club for the 2023-24 season.
The cruise line’s logo will be featured on the shirts of Fulham’s women’s team and academy players alongside in-stadium branding.
Ben Bouldin, vice-president EMEA, said: “Family is at the core of everything we do and we’re excited to partner with a club that has the same ethos and values as us.
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“There is a strong synergy between how families react to the world’s most watched sports league and to our game-changing ships, and we can’t wait to amplify this.
“This partnership with Fulham FC gives us an incredible opportunity to broaden our reach and visibility within a loyal and dedicated audience.”
Fulham FC commercial director Jon Don-Carolis said: “We’re immensely proud of our history as a family club.
“Royal Caribbean, with its proven record of innovation and service excellence, will be a valuable partner with whom we can deliver more personal experiences for families at the heart of our football community.”