Inghams is targeting agents with a series of prizes worth £150 in its turn of year summer booking promotion.
Consumers are being offered discounts of up to £200 plus two free guided walks at ten destinations across Austria, France, Italy, Slovenia and Switzerland on bookings made by February 5.
A weekly January prize draw for agents to encourage bookings starts this week with the chance to win a £150 Amazon voucher.
The week two prize is £150 in Ighams summer holiday vouchers followed by a spa day in week three and two tickets for a Crystal Maze live experience in London in the final week.
Head of walking product, Laura Mason, said: “We are looking forward to summer and excited to launch these 10 resorts offering our new guided walks.
“Our experienced team and travel agent partners will ensure Inghams guests can make the most of this new booking offer and secure a beautiful lake, mountain, coastal or holiday with a saving of up to £200pp.”