Former Emerald Cruises as UK brand manager Darren Birch has been recruited by APT & Travelmarvel ahead of the introduction of peaks activity.
He has become marketing and CRM manager for the river cruise, yachting and touring specialist as part of a recruitment drive that has seen headcount rise by almost a third in recent months.
The ex-interim Travel Counsellors customer marketing manager spent eight years at Emerald in addition to sales positions at Virgin Holidays.
Birch and his team will populate the APT Agent Club with supportive sales, marketing, digital and training materials, as well as keeping agents informed about fam trips, incentives and special offers.
He said: “Having watched APT evolve from a newly launched brand in the UK into a major player in the cruise and touring arena, I am excited to have joined such an ambitious and dynamic company.
“The marketing and CRM team has done a stellar job, and we have another exciting year ahead of us, thanks to the significant investment that APT & Travelmarvel is making into the diversity of its product, the elevation of its fleet, and the quality of support for the trade.
“I can’t wait to play my part in APT’s impressive trajectory towards becoming a household name.”