Fred Olsen Cruise Lines has moved specialist sales account manager Michelle Tingley into a newly-created brand training manager position.
Tingley, who has worked for the line for six years, has taken the role with immediate effect.
She will deliver training to the trade, working with agencies at regional, branch and homeworking levels alongside the line’s account managers and trade marketing team.
“The role will complement all the great work the sales and marketing team are already doing, allowing us to delve deeper with our trade partners,” Tingley said.
She added she will “showcase what makes Fred Olsen special” and help agents match the line to relevant customers.
Head of trade sales Geoff Ridgeon said: “By creating this new role dedicated solely to training, we will be able to curate and tailor our programmes to suit each agency’s needs, allowing us to reach more frontline agents.
“Michelle has already brought so much energy and passion to the role, along with a wealth of knowledge on our product. We can’t wait to work with our many trade partners over the coming months and beyond.”