Virgin Atlantic to boost AI capabilities with new technology chief

Virgin Atlantic has recruited Alex Alexander to the new role of chief digital and information Officer (CDIO).

 

He joins from April 13 to lead the next phase of digital transformation, said the long-haul airline.

 

Alexander has 20 years of experience spanning aviation, retail and AI-driven digital platforms, including senior roles at Emirates Group, Adevinta and Yoox Net-a-Porter, plus leadership roles at WalmartLabs and more recently, founder and chief executive of Xoots, a suite of AI solutions for talent recruitment.

 

As CDIO, he will lead technology, digital development, data, AI and transformation “to power innovation across the business and shape technology strategy at an enterprise-level”, as a member of the executive leadership team.

 

Virgin Atlantic it is investing in technology and AI capabilities “as a powerful enabler to enhance customer experience, deliver operational excellence, unlock revenue opportunities and boost productivity”.

 

Earlier this month, the airline launched its new app, integrating with Virgin Atlantic Concierge, an AI-powered always-on travel planning companion.

 

Corneel Koster, Virgin Atlantic chief executive, said: “We’re excited to welcome Alex as we step up efforts to deliver a seamless digital experience to our customers and our people.

 

“His deep expertise in digital transformation, advanced analytics and AI adoption will further support Virgin Atlantic in harnessing cutting-edge technology to plan smarter, operate more efficiently and serve our customers more personally, alongside our amazing people.”

 

Alexander added: “Innovation is firmly in the DNA of Virgin Atlantic and I’m delighted to join such an iconic brand.

 

“We have a huge opportunity to accelerate our digital journey and to scale up industry-leading AI capabilities.

 

“I’m really looking forward to leading the team as we harness technology to enhance the customer experience, drive operational excellence and power the airline’s next chapter.”

 

Nick Diesel, who took on additional responsibility as interim CDIO during the recruitment process, will continue in his existing full-time role of managing director for Virgin Atlantic Cargo from June 1.