WeRoad hails trade partnerships as it reports record revenue

Solo adventure travel specialist WeRoad reported a record €130 million in revenue for 2025, thanks to factors such as trade partnerships and rising demand for international trips.

The company, which specialises in Millennial and Gen Z group travel, saw revenue rise 62.4% year-on-year, while passenger volumes and bookings grew by 54% and 51% respectively.

By the end of 2025, 300,000 people had taken a WeRoad trip, with nearly 110,000 of them travelling with the company in 2025.

It said trade partnerships were among the factors contributing to its success.

In September, WeRoad launched an international trade partnership programme to open its group travel portfolio to selected travel agents, including Travel Counsellors and Tourhub in the UK.

“This programme directly benefitted WeRoad within English-speaking markets, which grew by around 50% year-on-year compared to 2024,” it said in a statement.

It recently joined the Association of Touring & Adventure Suppliers (Atas) as part of its drive to increase its travel agency sales.

More: WeRoad joins Atas as agents ‘essential’ to reach new solo travellers

WeRoad partnership scheme aims for trade to comprise 25% of sales

WeRoad also trialled weekend trips in the Italian and Spanish markets during 2025, catering to people with limited time or budgets, and is now introducing the concept across all markets from January 2026.

Another innovation in 2025 was WeMeet, which hosts get-togethers in 35 European cities, such as dinners, after-work meet-ups, karaoke, food tours, board game nights and yoga.

Andrea D’Amico, chief executive of WeRoad, said. “As loneliness rises, people are actively looking for spaces to connect offline.

“That insight shaped both our international expansion and the launch of WeMeet, which extends the WeRoad experience beyond trips.

“The strong response from English-speaking travellers across Europe, and the early traction in the US, show that this need for connection is truly global.”

Founded in 2017, WeRoad now has offices in Italy, Spain, the UK, France and Germany, and more than 200 full time employees.