WeRoad partnership scheme aims for trade to comprise 25% of sales

Solo adventure travel specialist WeRoad has launched a B2B partnership programme with the aim of trade sales to eventually comprise 20–25% of all bookings.

The new scheme already has partners in markets around the world including Tourhub in the UK, Bluvacanze in Italy and Arrival Travel in Australia.

WeRoad said the programme offers agents “competitive earnings” with extra rewards for new-customer acquisition.

Agents keep 100% of commission on flights and travel insurance bundled with WeRoad trips.

The trade has access to more than 300 itineraries for travellers aged 25-49, across Europe, Asia, Africa, the Middle East, Oceania and the Americas – plus ongoing incentives, training, tailored support and fam trips.

Andrea Lamperini, chief operating officer at WeRoad, said: “Expanding our partnerships internationally opens the door for more travellers to share those experiences. We’re excited to offer agents and OTAs access to a community-oriented product we’re confident their clients will love, alongside one of the most competitive commission structures in the market.”

Seamus Conlon, Tourhub chief executive, added: “We’re delighted to partner with WeRoad to bring their distinctive community-based travel experiences to our network.

“Their small groups, immersive itineraries and focus on building connections that turn solo journeys into lasting friendships offer something fresh for the 25-49 age group and solo travellers, making them a strong complement to our portfolio.”

WeRoad said it carries 200,000 travellers a year and generated €100 million in revenue in 2024, up 70% year-on-year.

Launched in Italy in 2017, it now also operates in Spain, the UK, France and Germany, offering trips in each market’s language. In the UK, its trips are tailored for English-speaking travellers in and beyond the UK.