WeRoad partners with Travel Counsellors to offer access to solo trips

Adventure travel and solo specialist WeRoad has partnered with Travel Counsellors to offer access to its portfolio of more than 150 small-group trips.

Its itineraries feature tours across Europe, Asia, Africa, Oceania and the Americas, and are all designed for solo travellers.

The collaboration comes three months after WeRoad launched its global trade partnership programme.

The tour specialist said the programme “marks an important step in the company’s expansion in the UK, where it has achieved more than 50% year-on-year growth”.

As well as WeRoad’s itineraries, the programme offers a commission structure, training, and rewards for new customer acquisition.

Agents can also benefit from incentives, including sales contests and bonus schemes designed to recognise top performers.

More: WeRoad hails trade partnerships as it reports record revenue

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Clarissa Cappelletti, WeRoad’s UK regional manager, said: “Partnering with Travel Counsellors is an exciting opportunity to bring WeRoad’s community-led approach to more solo travellers.

“Their network of trusted travel experts understands that today’s travellers are looking for something more meaningful than a traditional holiday. They want experiences that connect them with others and the world.

“Together, we’re making these journeys easier to book and more widely available.”

Carol Hooley, retail partner manager at Travel Counsellors, added: “We’re delighted to partner with WeRoad which gives our Travel Counsellors access to a fresh and fast-growing adventure travel offering that is already proving extremely popular with solo travellers.

“Their carefully curated itineraries, strong community model and focus on experience-led travel align closely with customer demand.”