
Michael Young-Richards is moving from Celebrity Cruises to join Crystal in the newly-created role of key account manager UK & Ireland.
He most recently spent five years as a strategic account manager at Celebrity Cruises, as well as two years as a regional sales manager.
Young-Richards, who starts at Crystal on February 2, has also held positions with Do Something Different, Kuoni and Tui UK in a 28-year career in the travel industry.
Crystal is also recruiting for a business development specialist based in London.
Young-Richards will be responsible for driving trade sales performance and expanding the market presence of Crystal across the UK, reporting to regional senior sales manager Stephen Joyner.
UK & EMEA trade sales vice president Luke Smith said: “Michael joins at an exciting time with Crystal Grace, our first ocean new build for the brand in 25 years going on sale soon, as well as several new agent-first initiatives on the horizon.
“I’m delighted to welcome him to the team and am confident that his knowledge, experience and impressive track record will prove invaluable as we continue to expand our sales presence within this important market.”
Young-Richards added: “Having followed Crystal’s journey over the last few years, I am excited to be joining the team and contributing to the ongoing growth of the business.
“I look forward to reconnecting with travel advisors across the UK and Ireland and working closely with them to unlock new opportunities and drive shared success.”
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