Cunard to host 900 agents on board this year

Cunard is doubling opportunities for travel agents learn more about the line as part of an expanded ship visit and fam trip programme. 

 

More than 900 agents will be invited on board throughout the year to experience the brand first-hand.

 

An initial wave of four dedicated ship visits will take place between May and July in Southampton and Liverpool, on board Queen Mary 2 and  newest ship, Queen Anne. 

 

The confirmed programme includes:  

·        May 15, Southampton, Queen Mary 2  

·        June 17, Liverpool, Queen Anne  

·        June 26, Southampton, Queen Mary 2 

·        July 17, Southampton, Queen Mary 2  

 

Three fam trips  will depart from Southampton between May and November, comprising a mix of four, five and seven-night cruises, with more than 100 agents invited to attend.  

 

The confirmed sailings are:  

·        May 15-22 - Queen Mary 2; Norwegian fjords

·        November 7-11 - Queen Victoria; Zeebrugge and Cherbourg  

·        November 25-29 - Queen Anne; Rotterdam 

 

Cunard will also have a strong presence at the Clia conference in Southampton June, including a visit on board Queen Anne for more than 200 agents. 

 

In total, Cunard has doubled the capacity available for travel agents to attend ship visits ths year compared with 2025.  

 

Agents can register for places for the ship visits and fam trips via Shine Rewards Club, Cunard’s agent loyalty programme.  

 

UK & EMEA sales associate vice president Iain Baillie said: “We know that giving our partners the opportunity to truly immerse themselves in the unique Cunard experience is vital, so they can confidently bring our ships, service and sense of occasion to life for their customers. 

 

“By expanding our ship visits and familiarisation programme in 2026, we’re investing in meaningful, first-hand experiences that empower our travel agent partners to tell the iconic Cunard story with authenticity and passion.  

 

““Travel agents are truly at the heart of our success, and I look forward to welcoming our valued partners on board to experience everything that makes Cunard extraordinary.”