Fred Holidays launches 2026 Switzerland rail brochure in partnership with tourist boards

Fred Holidays has launched its 2026 Switzerland rail holidays brochure in partnership with Switzerland Tourism and Travel Switzerland.

The new publication in partnership  comes as the operator has recorded a 63% boost in bookings for Switzerland holidays year on year, with 89% coming through the trade.

The 2026 Switzerland Rail Holidays brochure features eight new tours which explore lesser-known regions of Switzerland, along with more city break offerings in Zurich and Basel.

The seven-night Swiss Glaciers, Vineyards & The Mont Blanc Express will have daily departures between June and October, with prices from £2,199.

The four-night 5* Saas-Fee & The Metro Alpin will have daily departures year-round, with prices from £1,299.

The six-night Magical Lucerne in Winter will have daily departures between November and March, costing from £1,399.

The seven-night Lake Constance & St Gallen will visit Germany, Switzerland, Austria and Lichtenstein will have dates available on request and prices from £1,249.

The five-night two-centre Bern & Locarno via The Centovalli Railway will have dates available on request and costs from £1,199.

The three-night Explore from Zurich with a Swiss Travel Pass, will have dates available on request and leads in from £999.

Another three-night short break called Explore from Basel with a Swiss Travel Pass has prices from £949.

Finally, the two-night Landwasser World Extension will have daily departures between May and October, with prices from £375.

Physical copies of the brochure will be distributed to 400 partners alongside a digital version and sales assets being made available on the Agent Portal.

Fred Holidays will host seven agents on its first fam trip on Switzerland’s Bernina Express in March next year.

The operator is also launching a booking incentive to tie in with the brochure offering agents the chance to win a Swiss cheese hamper.

To enter the hamper incentive, agents need to share a photo of marketing assets displayed in store on the Fred Holidays Agents Facebook page between November 7 and 28.

The winner will be selected by December 5 for the hamper to be delivered in time for Christmas.

Agents can also claim up to £1,000 in Amazon vouchers on all new package bookings made between November 1 and 31.

Sally Barlow, rail product manager for Fred Holidays, said: “We’ve worked closely with our partners to put together a fantastic selection of rail holidays that will appeal to all types of traveller, whether this is their first or fifth visit.

“With a great mix of perennial favourites and lesser-known destinations and rail routes, the brochure showcases the very best of Switzerland in all four seasons and I’m confident that it will appeal to both agents and consumers.”