Iberostar Group ‘accelerates’ growth with €1bn investment plan

Iberostar Group said it is set to “accelerate” its growth with an “ambitious” investment plan worth €1 billion up to 2028.

The funds will develop new hotel projects and “transform” existing properties, according to the family-owned Spanish multinational company, which marks its 70th anniversary in 2026.

This year also sees the opening of two new five-star properties – Iberostar Selection Montenegro on the southern coast of Montenegro, and its first hotel in East Africa, Iberostar Selection Zanzibar, in Tanzania.

News of the €1 billion investment plan came as the group reported managed revenues of €5.1 billion for 2025, a 14% increase over the previous year.

The group comprises Iberostar Hotels & Resorts – which has 100 four-star and five-star hotels in 14 countries – and World2Meet, its travel division, which has 20 brands.

Iberostar Hotels & Resorts achieved managed revenues of €2.37 billion, an 8.7% year-on-year increase.

It said performance in the EMEA region has been “particularly noteworthy”, with the company achieving a 12% increase in sales, supported by strong demand from Germany and Spain and “significant” growth in the UK (+20%).

Phil Mc Aveety, chief executive of Iberostar Hotels & Resorts, said: “The results achieved are the outcome of our expertise in the vacation segment and the commitment of a professional and highly motivated team.

“We remain committed to excellence, the continuous transformation of our portfolio in prime beachfront locations, and the creation of experiences that generate lasting value for customers, employees, and communities.”

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