Princess Cruises promotes Carmen Roig to top sales role

Princess Cruises has promoted Carmen Roig to senior vice president of sales.

Roig, who joined the line in 2022 as vice president of sales, has more than 40 years of experience in the cruise industry. 

She previously led marketing and sales for Crystal Cruises and held key sales leadership positions with Azamara and Costa Cruises after starting her career at Carnival Cruise Line in 1981.

At Princess, Roig has led North America trade sales, trade marketing, inside sales and service, as well as spearheaded international sales across Europe and South America. 

Chief commercial officer Jim Berra said: "In just over three years at Princess, Carmen has built an exceptional team and been the driving force energising our trade partnerships, advancing sales strategies, and empowering her team to take ownership of their relationships. 

“Her contribution to our growth and success is crystal clear. Her promotion to senior vice president of sales is well deserved, and her passion for growing our brand and introducing more consumers to Princess is truly inspiring."

Roig added: “I am honoured to step into this expanded role and continue supporting our incredible travel advisor partners. 

"Together, we’ve built strong momentum, and I look forward to further elevating Princess Cruises’ presence in the marketplace by delivering innovative tools, greater earning opportunities, and unforgettable cruise experiences for our guests."