Travel Counsellors reaches four million bookings on Phenix

Travel Counsellors said it has reached a “major milestone” with the four millionth booking through its digital platform, Phenix.

The landmark booking was made by Chris Humphrey, a corporate travel counsellor based in East Sussex, who consistently achieves a 100% TC Score for service excellence.

Developed in-house, Phenix launched in 2006. It enables more than 2,200 agents across six countries to tailor-make travel experiences by combining flights, accommodation and other components, ancillaries and services into packages for leisure customers and corporate clients.

The platform includes TC Journeys which incorporates hundreds of curated itineraries and the continued trial of its AI powered assistant, TC Co-Pilot.

Jim Eastwood, global sales director at Travel Counsellors, said: “Reaching our four millionth booking on Phenix is a fantastic achievement and underscores our commitment to being a high-touch, high-tech business.

“What makes this milestone so special is that each booking on Phenix represents much more than a transaction, it reflects the exceptional care, expertise, and personal service our Travel Counsellors provide every day.”

Humphrey said: “I’m thrilled that my booking marked the four millionth on Phenix. While it’s a proud moment, what matters most is how the platform and support from Travel Counsellors enable me to deliver the highest level of service to my corporate clients.

“With over 30 years in business travel, I know how important it is for clients to feel confident that every journey runs smoothly and Phenix gives me the tools to make that happen every time.”