Visit Jersey creates campaigns aimed at last-minute market

Visit Jersey has created a pair of campaigns designed to capitalise on the late-deal market in the UK.

The two initiatives, one of which is a flash-sale partnership with Premier Holidays, aim to drive bookings between now and December 2025.

The Premier Holidays partnership offers a discounted three-night short break with return flights, hotel, daily breakfast and a complimentary Jersey Heritage Pass, with prices from £159 per person.

The campaign marketing includes reaching more than 220,000 consumers across newsletters produced by Visit Jersey, Premier Holidays and Channel Islands Direct, while targeted social media posts will also be published.

The other initiative is a Facebook campaign targeting travellers within easy reach of UK airports operating flights to Jersey through easyJet, British Airways and Jet2.

The campaign will promote the lowest one-way fare available and redirect customers to the relevant airline website to book, with prices starting from £20.99 one-way from Liverpool and Glasgow. The campaign will run until October 31, 2025.

The Jersey Heritage Pass allows unlimited access to some of the leading museums, galleries and attractions in Jersey, including the Maritime Museum & Occupation Tapestry Gallery, La Hougue Bie, the Hamptonne Country Life Museum, Mont Orgueil Castle and Elizabeth Castle.