Ten travel companies rank within top 50 UK firms for customer satisfaction

P&O Cruises tops the list of travel sector businesses in the latest UK Customer Satisfaction Index, produced annually by the Institute of Customer Service.

The cruise line is joint 13th place in the list alongside discount chain Wilko and is followed by P&O Ferries in 16th position.

Jet2 is joint 20th with Aldi, just above Virgin Atlantic in 22nd place.

Premier Inn, Marriott, Center Parcs, Booking.com, Thomson and The Trainline.com also make the top 50 organisations in the list which is topped by Amazon.

P&O Cruises gained a satisfaction score of 83.6%, an annual improvement of 3.4 percentage points.

P&O Ferries saw its score rise 7.9 percentage points to 83.6%.

Jet2.com and Jet2holidays is given a customer satisfaction score of 83%, an improvement of 2.8 percentage points over January 2016.

The average across all UK organisations is 77.8% with transport companies averaging 74.7% and the tourism industry averaging 80.2%.

1 Amazon.co.uk 2 ASOS.com 3 John Lewis 4 M & S (food) 5 Waitrose 6 = Nationwide 6 = first direct 6 = Greggs 9 = giffgaff 9 = Iceland 9 = M & S 12 Holland & Barrett 13 = Wilko 13 = P&O Cruises 15 Subway 16 = Next 16 = P&O Ferries 16 = LV= 19 Tesco mobile 20 = Jet2 20 = Aldi 22 Virgin Atlantic 23 = Premier Inn 23 = Land Rover 23 = Aviva 26 = Argos 26 = OVO Energy 28 TSB 29 = Apple 29 = Superdrug 31 = Mini 31 = Boots UK 33 = Sheila's wheels 33 = Green Flag 35 = Marriott 35 = Center Parcs 37 = Mercedes-Benz 37 = M&S Banks 37 = Suzuki 37 = Booking.com 37 = Ebay 42 = Morrisons 42 = Toyota 44 = Specsavers 44 = Poundland 46 AA Insurance 47 = Thomson 47 = Odeon 49 = Kia 49 = The Trainline.com