Agent Achievement Awards 2025 shortlists unveiled

The shortlists for the revamped 2025 Agent Achievement Awards have been revealed, with agents and agencies from across the UK bidding for the trade’s highest accolades.

The industry’s biggest celebration of agents will take place at the Westminster Park Plaza Hotel on Thursday, July 10 and will be held for the second year in association with headline sponsor Celestyal.

The shortlists include agencies nominated by more than 100 suppliers, ranging from tour operators and cruise lines to airlines, tourist boards and ancillary companies.

Nominated and self-nominated categories also feature individuals from a wide range of companies and business models in addition to up-and-coming start-ups and those who have demonstrated outstanding commitment to staff wellbeing and development.

The key contribution of small and medium-sized businesses (SMEs) in travel distribution has been recognised with a new tier of Agent Achievement Awards categories for mid-sized agencies.

The growth of the home-based agency channel in recent years is also recognised with more award categories for agencies of different sizes and the agents working within the sector.

Lucy Huxley, editor-in-chief of Travel Weekly Group, said: “Once again, the response from suppliers and agents to the Agent Achievement Awards has been fantastic.

“We are incredibly grateful to our headline sponsor Celestyal, our premium sponsors easyJet holidays, Gold Medal, NCL and TTC Tour Brands, and all the other supporters of the AAAs, and we look forward to honouring the very best of the trade in London on July 10.”

See the shortlists in full on the Agent Achievement Awards website