Agents and operators lean into April Fools’ Day to amuse customers

Designer Travel sent out a social media post saying the agency would be launching a non-league football team, DT United, with agency managing director Amanda Matthews pictured on a football pitch.

The Travel Village Group shared a new coach holiday itinerary from Blackpool to Australia from just £49 per person. 

Southampton Cruise Centre shared a blog post about a retired cruise ship becoming “the UK’s first landlocked cruise-themed hotel”.

The refurbished cruise ship with accommodations including ‘The Bridge Suite’ would be located close to Birmingham and scheduled to open on April 1, 2027.

Cruise Nation joked that it had plans to open a new terminal at Miami Cruise Port in April 2027, with “coconut-scented air conditioning” to set the holiday mood and cocktail passport bar complete with live DJ and a big red slide to board vessels to the Caribbean. 

AS Training put up a social post suggesting its managing director Michelle Van Sprang would be “officially running” for the role of Secretary of Education.

Fred Olsen Cruise Lines unveiled an April Fools’ announcement of ’FleetPortals’ offering passengers the opportunity to instantly travel between ships “in moments”. 

The description read: “Fancy lunch on Balmoral but sunset drinks on Borealis? Now you can do both. Step through. Travel instantly. Experience more.”

Aspire Travel’s Cambridge branch had a similar idea by offering “teleportation travel” to its customers. 

Paramount Cruises published a “dream job alert” for a “chief cruise tester” to join the team.