P&O Ferries recruits Dominic Tucker in trade role to help boost B2B sales

P&O Ferries has appointed Dominic Tucker as head of B2B sales, distribution and partnerships within its passenger business, as the ferry company continues to “strengthen its commercial offering” across the travel industry.

Tucker brings more than 20 years of travel experience and joins P&O Ferries from easyJet, where he led indirect distribution strategy, working with global partners including GDS providers and online travel agencies.

Before easyJet, he held senior roles at Norwegian Air Shuttle and British Airways, where he implemented B2B sales strategies, negotiated commercial agreements and built trade relationships.

In his new role, Dominic will lead P&O Ferries’ passenger groups and B2B business, with a focus on strengthening relationships with key customers and travel industry partners.

Louisa Bell, chief commercial officer for the passenger business at P&O Ferries, said: “Dominic brings extensive experience across the travel and aviation sectors, with a strong track record in building and developing commercial partnerships.

“His expertise will be key as we continue to strengthen our relationships with the travel trade and enhance our distribution capabilities to support the growth of our passenger business.”

Tucker added: “I’m delighted to be joining P&O Ferries at such an exciting time for the business. There is a strong opportunity to build on existing partnerships and further develop the B2B offering, and I look forward to working with the team to drive continued growth.”

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