Joint marketing efforts to promote travel to Singapore have been agreed as part of a three-year deal secured by Flight Centre Travel Group.
The global agreement with the Singapore Tourism Board is the first with a destination since the pandemic.
It is also the first time the Asian state’s tourism board has entered into a Memorandum of Understanding with a travel company.
Dedicated ‘stayover’ packages will be developed to specifically entice visitors to stay and experience Singapore before continuing their long-haul journeys.
The partnership will also set aside support for Flight Centre consultants to develop knowledge about Singapore through training and fam trips.
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This will equip agents with the latest destination information and allow them to become advocates of Singapore, sharing their experience and knowledge with prospective travellers around the globe.
Overall, the partnership will allow both organisations to help drive tourism recovery as the world continues its return to normality following the shutdown of international travel due to Covid-19.
The announcement was formalised with a signing at Flight Centre’s head office in Brisbane.
Flight Centre chief executive Graham Turner said:“This MOU underscores just how much FCTG values Singapore as a major player in the Asia-Pacific travel market.
“Now that more of the region’s carriers have resumed routes through Singapore, FCTG is excited to work with STB to cast the limelight back on the city and remind the world just what a spectacular travel destination Singapore is.”
STB chief executive Keith Tan added: “As we look towards 2024, Singapore’s international visitation numbers are on track to meet pre-pandemic levels, and this partnership with FCTG will play an integral role in supporting those tourism recovery efforts.
“We look forward to showcasing the wide range of new experiences, attractions, infrastructure and events in Singapore to travellers around the world, via FCTG’s global network, and we can’t wait to welcome them back to the Lion City.”
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