AmaWaterways boosts trade sales team with three appointments

AmaWaterways has made three appointments to its UK trade sales team to support its growth plans to reach 50 ships by 2032.

Hayley Gadd joins from P&O Cruises as business development manager for the West Midlands and southwest.

Meanwhile, Becka Herbett, most recently with Classic Collection, takes on the position of business development executive and Harvie Lyons, who most recently worked at beauty brand Lookfantastic, will become business development manager or the north of England, Scotland and Northern Ireland.

The focus for the new starters over the next six months will be to support trade partners and extend distribution throughout the UK.

Director of sales UK and Europe Andrea Stafford said: “With our newly created strategic and regional business development manager roles, we can give more focused and elevated support to our trade partners.

“With our fleet set to expand to over 50 ships by 2032, there is a huge opportunity, and our focus is to ensure we give our partners what they need to capitalise on the unprecedented demand river cruising is experiencing and supercharge their sales.

“We believe any agent or operator that sells luxury ocean cruise, experiential touring or city breaks should be selling river cruising and it’s our mission to switch them on to AmaWaterways.”

Gadd said: “I’m delighted to be joining at such an exciting time for the business and cannot wait to use my experience from both ocean cruising and my retail background to help our partners grow their river cruise business.”

Herbert said: “I am excited to join AmaWaterways team as a business development executive and support the agent partners and the sales team with the upcoming expansion plans for the brand.”

Harvie commented: “Having grown up around the travel industry, I am thrilled to bring my experience into the growing river cruise industry with AmaWaterways.”