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A travel agency is arranging events in the UK to create excitement among clients booked on the first exclusive group tour escorted by its own staff.
ArrangeMY Escape is to host 24 clients on the tour with trade-only operator Magari Tours to Lombardy, Italy, in May 2026. It will be the first time the agency has filled a trip with its own clients.
ArrangeMY Escape has already booked most of the passengers and hopes to fill the remaining spaces at its forthcoming holiday fair in Worcester this weekend (April 5).
General manager Jennifer Lynch (pictured) has organised additional pre-tour events – an Italian wine tasting and a welcome meal – so clients can get to know each other ahead of the trip.
The events are taking place at a local wine shop and an Italian restaurant in Worcester and will be hosted by Lynch, who is being accompanied on the trip by two staff.
“I am hoping these events will create excitement for the trip,” said Lynch, adding: “This is our way of thanking clients, as well as building anticipation. Hopefully they will all get on well.”
The agency has arranged transport for the group to Heathrow airport for the six-night trip, which costs £2,400, including the UK pre-trip events.
Lynch said she had been nervous about filling the tour. “I remember saying to the team, ‘I don’t know if it will sell out so we’ll give ourselves until October’, but we’re nearly full already,” she said.
It is Magari Tours’ inaugural trip in partnership with an agency since it launched at the start of 2024. The brand has confirmed plans for a further exclusive departure with another agency.
Tony Flanagan, sales and product director at Magari Tours, said: “I wanted to partner with Jennifer because I was inspired by her and her team’s commitment to excellence. She understood the essence of Magari and felt the immersive nature and local artisan experiences of our tours would capture the imagination of her clients.
“Offering agents the opportunity not only to introduce Magari to their clients, but also to experience it with them on their own departure, will strengthen trust between the client and agent. It’s a win-win.”