Atas soft-launches new website

The Association of Touring & Adventure Suppliers (Atas) has soft-launched a new website featuring member profile pages as well as events, training and news sections.

 

The new-look site, which goes live this week, allows non‑members to see details of Atas, its members, joining options and the latest news from the sector, while all other information is only available to members once logged in.

 

Announcing the upgrade at last week’s Atas Summit, director Claire Brighton described the site as “a huge step forward”.

 

Site users have profile pages – which they can choose to make public or keep hidden – allowing them to connect with other users to share touring and adventure knowledge and ask questions.

 

Tour operator members and agents will be asked to complete an Atas blog on agent fam trips, which will be added to their profiles to help other agents learn about the destinations.

 

“We always wanted Atas to be a community and this website will help us develop this side of things further,” said Brighton.

 

The overhauled homepage highlights updates such as new campaigns; an events area where members can share their own events as well as see Atas events; an improved agent information area; and new training modules.

 

Agents will be able to filter searches for Atas brands – for example, by destination as well as supplier name – while the members’ pages include short descriptions rather than just a logo and name.

 

Supplier information will feature key contacts for agents with photographs – so agents can easily contact the person they need – as well as the company’s latest incentives, campaigns, competitions and news.

 

It will also feature a gallery of destination or brand images and downloadable videos, and each operator has a ‘brochure rack’ for agents to view electronically.

 

A redesigned sustainability hub includes key information about members, destinations and tips on how to answer customers’ questions.

 

A section about the latest travel trends is set to go live soon, while Atas’s new training academy, offered in partnership with sister brand Online Travel Training (OTT), allows agents to expand their knowledge and earn points by completing modules.