Connections Luxury holds fourth edition of Seoul event

International B2B specialist Connections Luxury has hailed the success of its fourth Connections Luxury Seoul event.

The event, which was held in collaboration with the Seoul Metropolitan Government, hosted 30 travel agencies from 12 countries for more than 1,200 meetings and 21 immersive experiences.

Connections Luxury, part of the Jacobs Media portfolio alongside Travel Weekly, uses local experiences to foster positive business relationships through the ‘Connections Way’.

In addition to meetings and experiences, the event featured a ConnecTALKs session on luxury hospitality trends, led by Jennifer Kester, vice-president and executive editor of official media partner Forbes Travel Guide.

Sam Blunsdon, head of commercial and tourism promotion at Connections Luxury, said: “The deep partnership we share with the Seoul Metropolitan Government is central to making Connections Luxury Seoul a success year after year.

“This collaborative effort, enhanced by our valued local partners, empowers us to curate a truly distinctive event.

“Together, we’re building a platform that immerses the global luxury travel trade in Seoul as a luxury destination, while spotlighting Korea’s inspiring luxury offerings and consistently elevating the standard for meaningful networking.”

Goo Jongwon, director general of tourism and sports bureau at Seoul Metropolitan Government, said: “Through the fourth edition of Connections Luxury Seoul 2025, we had the opportunity to showcase the charm of Seoul as a premier luxury destination to the global tourism industry.

“Moving forward, we will continue to develop diverse tourism content to ensure Seoul emerges as a trend-leading tourism city not only in Asia but around the world, while strengthening our global network and partnership with Connections Luxury, part of Jacobs Media.”

Greg Reeves, managing director of Connections Luxury, said: “Connections Luxury Seoul has truly highlighted the remarkable growth and dynamic evolution of the luxury travel sector.

“Year after year, we’ve witnessed a significant increase in the scale and calibre of our events. This growth is a direct result of our commitment to continually refining our strategies and delivering unparalleled, authentic experiences.

“It underscores the importance of meaningful connections and innovative programming in today’s luxury travel landscape.”