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Unforgettable Travel Company has appointed Charlotte Wells as global director of product and operations.
Wells joins from Abercrombie & Kent where she was director of global tailor-made product and spent 18 years working in senior product and sales positions.
She starts in the role immediately and will join the luxury travel company’s executive team.
Co-founder and chief commercial officer Graham Carter said: "We are thrilled to welcome Charlotte to the team.
“She brings a wealth of experience, a passion for innovation and a proven track record of delivering world-class travel experiences.
“Her leadership will be instrumental in shaping our global product strategy and enhancing operational excellence across all markets.”
He added: “This marks a bold step forward in our mission to position Unforgettable Travel Company as a world-leader in creating truly unforgettable, personalised travel experiences."
Wells said: "This is an exciting opportunity to shape extraordinary travel experiences with intention and impact.
“I look forward to working with the talented team to deliver on our shared vision and goals."