Gold Medal’s latest campaign offers Dubai fam trip to Atlantis, The Palm

Gold Medal is giving agents the chance to win a place on a fam trip to Dubai next year in partnership with Atlantis, The Palm, in its latest In Focus marketing campaign.

The dnata Travel Group-owned tour operator is bringing out a 116-page brochure, agent selling guide and mico-site dedicated to Dubai & Arabia as part of the promotion, which has four fam trip places up for grabs.

The four-week campaign runs throughout June to showcase hotels, resorts, cultural highlights and experiences offered in the destination.

It is the third of Gold Medal’s In Focus campaigns, with agents also getting access to 21 holiday offers, promotions on the operator’s social media pages and weekly e-shots.

To be in with a chance of winning one of the four fam places for 2026, agents must register Dubai and Arabia packages booked between June 1 and June 30, 2025, to be entered into the prize draw.  Winners will be announced in July.

Marketing director Sarah Lancashire said Dubai and Arabia offered a range of product from family breaks to luxury, off the beaten track or couples holidays.

She said: “No matter the type of traveller, Dubai and Arabia has something to offer those seeking family fun, luxury breaks, off-gird trips or couples retreats. With a range of exquisite hotels, restaurants and experiences available, we have worked with our supplier partners to bring agents the best selections available for our latest campaign.”

She added: “We are excited to be running a fam trip incentive in partnership with Atlantis, The Palm – one of Gold Medal’s top selling properties not only in Dubai but across our worldwide portfolio.

“Showing our agents properties and destinations in-person elevates their confidence to sell to their customers and provides valuable education, only available by experiencing it first-hand.”