Hays Travel extends brand ambassador deal with Davina McCall

Hays Travel has extended its partnership with TV star Davina McCall, who became a brand ambassador for the agency in May 2025.

Over the past year, she has featured in Hays Travel’s TV advert, marketing, social media and in-branch promotional materials. She also attended its overseas conference and has popped into agencies for surprise visits.

Owner Dame Irene Hays said: “We are delighted to continue our partnership with Davina; she is a pleasure to work with and genuinely understands and supports our business.

“Not only has she been an excellent ambassador for the role of travel agents and booking with a real person, she also fully embraces our values and commitment to our people, customers and the communities we serve.

“Our customers love Davina’s warmth, and her positivity makes her an inspirational role model to our people, and she is a valued member of our Hays Travel family.”

McCall added: “The last year working with Hays Travel has been so much fun and I’m thrilled to continue the partnership.

“There have been some real stand-out moments, from working with the marketing team to surprising colleagues by turning up at their conference in November, which was hilarious.

“It’s a real honour to work with Dame Irene and her brilliant team who are all really, really lovely.

“And they are just as committed to doing an excellent job – every day – as she is!”

More: ‘Everything is easier with a travel agent’, says Hays ambassador Davina McCall