Hoseasons reports sharp surge in 2026 bookings

Hoseasons has reported a sharp increase in early sales as holidaymakers look to ‘lock in’ a break for next year.

The operator said bookings in July for lodges and parks in 2026 were up 13% compared with the same month last year for 2025, with Easter sales up 41% and summer up 29%.

The very early booking trend is across both trade and direct business, according to the operator, which reported travel agent 2026 sales were up 54% in July compared to the same month a year ago for 2025 arrivals.

The operator, which is incentivising future sales with a £25 deposit offer, said customers wanted to give themselves as much time as possible to manage their holiday costs while more consumers also wanted to guarantee their first choice of accommodation early.

Gemma Brown, general manager at Hoseasons, said: “Lates always grab the headlines at this time of year, and that’s always going to be the case, but what we’re seeing is a growing mindset among customers determined to get the specific, special property they want next year, especially if they’re looking to spread their payments out over a longer period.

“Our low deposit offer allowing customers to book now for just £25 has given them the financial flexibility they need to commit and been a key driver in turning lookers into bookers.”

She said the earlier interest echoed growing demand from consumers for more frequent, shorter breaks throughout the year rather than one long summer break, described by the operator as ‘holiday snacking’.

“Taking multiple shorter breaks throughout the year is a brilliant way to spread the cost, maximise enjoyment, and give yourself more to look forward to,” she said.

The operator said bookings for later this year were also up, by 13% year on year for Christmas 2025 and 5% up for October half-term.