Hurtigruten appoints chief marketing and digital officer to ‘drive international growth’

Hurtigruten has appointed Lisa Warner as chief marketing and digital officer.

Warner has more than 20 years of experience in the travel industry, with previous roles including marketing director at Saga Travel Group, UK managing director at Abercrombie & Kent, global marketing director at G Adventures and marketing manager at Trailfinders.

She will lead the marketing and digital strategy to reinforce the brand’s position, drive growth across international markets and engage with “key global customer groups”.

The appointment comes after Hurtigruten reported a “particularly strong” first half of the year for UK trading, and a rise in global profits of 60% to €43 million over the same period last year.

Hurtigruten chief executive officer Hedda Felin said: “We are delighted to welcome Lisa into the newly created role of chief marketing and digital officer, bringing a wealth of knowledge from leading global travel brands.

“She joins us at a time when demand for authentic travel is accelerating, and her leadership will be instrumental in strengthening our brand in Norway, driving international growth, and inspiring travellers worldwide with unforgettable journeys along the Norwegian coast.”

Warner added: “I’m excited to join this incredible company that connects travellers to Norway in such an authentic and immersive way.

“We have a real opportunity to build on our rich 132-year history and powerful storytelling to grow this iconic Norwegian brand into a globally recognised name and small cruise line of choice.

“What excites me most is working with the team to harness data, insights and technology to elevate the customer experience and unique journeys we offer.”