Hurtigruten hails ‘particularly strong’ UK trading as half-year profits rise 

Hurtigruten has reported higher booking levels for the rest of this year and into 2026 with UK revenue this summer up by a quarter year on year.

Bookings for the full year are up by 11% compared to the same time in 2024 and ticket sales for 2026 are up by 12% compared to the level of forward bookings at the same time last year.

The number of UK passengers across the 10-strong Hurtigruten fleet rose by 10%, reflecting growing demand for authentic experiences along the Norwegian coast, according to the company.

This year’s summer trading in the UK was described as being “particularly strong”.

Globally, Hurtigruten saw first half profits [Ebitda] rise by 60% to €43 million over the same period last year.

Total revenue grew 14% to €250 million, with occupancy rates improving from 66% to 70%.

The performance follows a restructuring earlier this year - including its split from expedition cruise company HX - to serve the Norwegian coast land-based tour operations in Svalbard.

Looking ahead, Hurtigruten said it expects continued growth in Ebitda and occupancy rates, reflecting strong demand and positive booking trends. 

Chief commercial officer Iain Powell said: “The UK remains one of Hurtigruten’s most important international markets, and we’re delighted to see such strong momentum this summer. 

“What’s especially encouraging is the way British travellers are embracing more premium experiences such as our Signature product, as well as showing a growing appetite for authentic journeys along Norway’s coast and to destinations like Svalbard. 

"This shift reflects a broader trend towards meaningful, experience-led travel, and we believe the UK will continue to play a key role in driving our growth.”

Chief executive Hedda Felin said: “This growth is a testament to the successful establishment of the ’new’ Hurtigruten, which now solely serves the Norwegian coast and Svalbard. Our commitment to providing the iconic experience of Norway has resonated with our guests, and we are excited about the future as we continue to see strong demand."