Jet2 and Tui brand Musement team up for tickets deal

Jet2 has struck an agreement with Tui Musement which will enable Jet2holidays and Jet2.com customers to add excursions, activities and attraction tickets to their bookings.

The deal, representing a partnership between rival tour operators, will come into effect for direct Jet2 customers this year, with trade bookings to follow later.

When the agreement is fully in place, agents will be able to use the Tui Musement platform to offer Jet2 customers the chance to pick from thousands of additional experiences, including water park visits, boat trips, sightseeing tours and off-road 4x4 adventures.

Jet2 chief executive Steve Heapy said: “We are always looking at how we can further improve our incredible customer experience, and today’s announcement means our customers can choose from an even bigger selection of attractions and activities when enjoying their award-winning flights and holidays with us.

“Once live for our independent travel agency partners, this partnership with Musement will mean that they can offer a best-in-class choice of things to do, enhancing the Jet2holidays experience even further.” 

Tui Musement chief executive Peter Ulwahn added: “This is a very important strategic agreement for Jet2 and Musement, as well as being a significant partnership to drive growth of the tours and activities market.

“Furthermore, this partnership reaffirms Musement’s position as the leading B2B partner for tours and activities, and our team is ready to work with Jet2 in providing great experiences for their customers.”  

Musement became part of Tui Group in September 2018.