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Jet2.com and Jet2holidays staff at home and abroad are being encouraged to pick up litter.
The new ‘Big Jet2 Clean Up’ initiative is being run in collaboration with non-profit partner Planet Patrol.
Workers, who are based across multiple countries, are being encouraged to pick up items of single-use litter such as plastic, cans and wrappers, and record what they find by type, material and location through Planet Patrol’s free app.
They have been challenged to pick up and log more than 5,000 pieces of litter in the first two weeks of the clean-up, with colleagues collecting the most litter winning prizes.
The campaign was initiated on Earth Day, a global event which highlights the importance of protecting the environment.
Planet Patrol has been a Jet2 charity partner since 2022.
Last year a number of Jet2 employees took part in a paddle board clean-up event in Leeds, picking and logging litter found along the River Aire.
The ‘Big Jet2 Clean Up’ marks a significant scale-up, with staff in the UK and destinations across Europe, the Mediterranean and the Canary Islands taking part.
Planet Patrol founder Lizzie Carr visited Jet2’s commercial office in Leeds to address staff and talk to them about why she launched the environmental non-profit.
She said: “I am delighted to help launch the Big Jet2 Clean Up and really look forward to seeing the results.
“Every item collected will be recorded through the Planet Patrol app, and the data will be analysed to help understand trends and patterns to call for change. This kind of action is essential for driving lasting change, we all have a part to play to help tackle this problem, and we need more organisations like Jet2 to take action and get behind initiatives like this.”
Jet2.com and Jet2holidays head of sustainability Paul Southall added: “It was genuinely inspiring to hear about the critical work that Planet Patrol is doing to drive lasting change.
"We have a huge team of colleagues across many countries who are extremely passionate about causes such as this, so we are expecting a fantastic response from them.
“The ‘Big Jet2 Clean Up’ gives colleagues a chance to take direct action and we encourage everyone, customers included, to get involved with Planet Patrol by downloading their app and taking part.”