Jetline assets acquired by London-based operator

London-based tour operator Travelodeal has revealed it has acquired “specific assets” from failed Atol holder Jetline Travel.

 

Jetline ceased trading as an Atol holder on March 6, with administrators appointed on March 28.

 

The company, based in Barnet in north London, had traded since 2000 and held an Atol for 4,790 passengers but primarily transacted as an agency selling cruises and cheap package holidays.

 

A spokesperson for Travelodeal said the business had taken over assets including customer and marketing databases, website domains and content, the Jetline Holidays and Jetline Cruise brand intellectual property, the “Caps tech system” and the Avaya server and phone numbers.

 

More: Jetline Travel suppliers ‘may take a hit’ on non-Atol business

 

“We haven’t taken over any existing bookings or obligations,” the spokesperson said, before adding the company was “happy to help” affected customers where possible.

 

A “handful” of Jetline staff have been helping with customer-facing support on a freelance basis, but there are “ongoing conversations” with some of the team about potentially taking on longer-term roles at Travelodeal.

 

The Jetline brand is currently under review, with a decision to be made on whether to relaunch it “with a new face” or to instead run everything under the Travelodeal brand.

 

Travelodeal managing director Mazdiyar Daruwala said: “The acquisition of the Jetline brand and customer base aligns perfectly with our vision to lead the UK market in tailor-made holidays, escorted tours and cruises.”

 

The sale was managed through Axia Valuation Services, which handled the transaction on behalf of the appointed administrators – Neil Bennett, of corporate recovery and insolvency firm Leonard Curtis, and Alan Clark, from financial assistance specialist Carter Clark.

 

Having acquired customer data, Travelodeal is notifying people to let them know their information has been transferred and will only be used as originally intended.

 

In addition to Daruwala, the UK-based senior management team includes head of cruise Justin Bond and marketing director Kay Bustin. The company also works with Galaxi for help with product and purchasing.

 

Travelodeal is headquartered in the City of London and was incorporated in 2014.

 

When Jetline ceased trading in early March, it had 800 forward bookings and 20 customers overseas.

 

Carnival brands Princess Cruises, Cunard and Holland America Line issued a statement at the time announcing the cancellation of some outstanding bookings due to an unspecified “breach of contract”.

 

It is understood Jetline, which traded under multiple brands, had failed to pass on customer payments.

 

Travel Weekly contacted Jetline director Steven Roberts for comment.