LycaFly joins Advantage consortium to accelerate growth in UK market

LycaFly, the travel division of the Lyca Group, has joined Advantage Travel Partnership to accelerate its growth in the UK market.

The consortium said the move will “enhance LycaFly’s access to competitive commercial deals, deepen supplier relationships and accelerate growth across its full range of travel products and services”.

Leisure and business travel agency LycaFly has direct access to the customer base of sister telecommunications brand Lyca Mobile.

It can also work with the Lyca Radio network – which specialises in contemporary Bollywood, Bhangra, and Urban Asian music – to create targeted promotional campaigns.

There are two staff members in the UK, while the rest of the team is based at its call centre in Gurgaon, India, with 30 employees.

From March 1, 2025, March 31, 2026, the brand carried 15,555 passengers.

Apaar Singh, head of call centre operations at LycaFly, said: “LycaFly benefits from a powerful in-house ecosystem that sets it apart in a competitive marketplace, and joining Advantage represents an exciting step forward for us.

“With the strength of the Lyca Group behind us and the commercial benefits that Advantage membership brings, we are well positioned to grow our offering and deliver even greater value to our customers.

“Access to Advantage’s negotiated airfare deals and preferred supplier agreements will strengthen LycaFly’s pricing competitiveness.

“This, together with stronger commercial terms, will support improved conversion rates and present greater value for customers, reinforcing LycaFly’s ambition to grow its share of the UK travel market.”

Andy Boorman, head of business development at Advantage Travel Partnership, added: “We are delighted to welcome LycaFly as an Advantage member. They have a bold and ambitious development strategy, and it’s clear they are committed to making a real impact in the UK travel market.

“LycaFly’s backing from the Lyca Group gives them a strong foundation, and we believe our one-stop-solution proposition and the collective strength of the Advantage network will be powerful accelerants for their growth.”