P&O Cruises spotlights Med in latest TV advert

The Mediterranean features in a new iteration of P&O Cruises ‘Holiday Like Never Before’ TV advert.

The third instalment of the advertising campaign premieres on screens today (Christmas Eve) following previous versions showcasing the Caribbean and Norwegian fjords.  

The latest advert will air during primetime slots over the festive period, supporting demand for one of the line’s most popular itineraries.

Filmed on location across Malaga, Ronda and Cadiz, the advert brings to life a series of destination experiences available when cruising in the region.

The new creative continues a focus on “elevating expectations” and positioning cruises as a rich, experience-led choice for passengers. 

Carnival UK & P&O Cruises president Paul Ludlow said: "This campaign is a true celebration of creativity – bringing the Mediterranean to life with cinematic flair, cutting-edge visual effects, and unforgettable moments that showcase the magic of a P&O Cruises holiday. 

“To get the level of travel and creative industry recognition, in terms of awards, reflects the passion, commitment and energy everyone has put into delivering our third ‘Holiday Like Never Before’ ad.”