Hounslow-based travel agency Brightsun Travel has launched a marketing campaign in partnership with the Saudi Tourism Authority.
The Middle Eastern destination opened up to international leisure travellers in 2019 and aims to achieve 100 million annual visits by the end of 2030.
The Saudi Tourism Authority (STA) opened a UK and Ireland commercial office in December 2020, as part of its strategy to engage the tourism trade.
Brightsun Travel said it already had a relationship with Saudi Arabia as it has promoted pilgrimages as part of the growing halal tourism sector, which caters to Muslim travellers who follow the rules of Islam.
The agency will showcase its range of exclusive Saudi package holidays that UK travellers can now book, including cultural tours, desert expeditions and Red Sea adventures.
Deepak Nangla, managing director at Brightsun Travel, said: “As the travel industry start to recover from the pandemic, there could not be a better time for Saudi Arabia to showcase its historic part and its bold new future.
“Saudi Arabia is a hidden gem in the Middle East, and we are proud to be associated with its unveiling over the next few years.
“We anticipate that the UK will be make a significant contribution to tourism numbers in Saudi over the next decade, in line with the Saudi Arabia 2030 vision.”
The campaign will include a competition with a prize holiday up for grabs, and a TV advertising campaign.
The agreement was signed last week during WTM London with Nangla (left) and Abdulkarim Aldarwish, chief of staff at the Saudi Tourism Authority.
More: Saudi Tourism Authority opens UK and Ireland office
Video: Brightsun TV ad showcases benefits of ‘An Actual Travel Agency’