B2B operator Classic Collection has launched the second phase of its peaks marketing campaign with a ‘You Snooze, You Lose’ message to agent partners.
Si Morris-Green, B2B director, said the company has seen some of its highest-value bookings ever during this peaks season.
“We are happy with a solid start to our Get it Booked campaign which launched on December 27,” he said.
“On the back of growing sales momentum during the first two weeks of January, we’ve launched a new You Snooze You Lose campaign to our agent partners.
“It’s a fun way to remind agents that deals go very quickly during peaks, so it’s important to act quickly and secure bookings as soon as those deals appear.
“As a 100% trade-focused operator, we’ve been working, quite literally, around the clock to support our trade partners.”
More: Classic Collection hails ‘huge traction’ of peaks marketing initiative
He said the operator has been providing hourly ‘lift-and-shift’ marketing content on its social platforms and hosting webinars about how to get the best out of its 24/7 agent-only booking portal.
“With 19.9k members on our agents’ Facebook group, we’ve seen an enormous amount of traction with the deals that we’ve been publishing. Many agents are re-posting content as soon as we post it,” he continued.
The operator has reported “strong” interest in keenly priced luxury properties in the eastern Mediterranean, plus Easter getaways, city breaks, the UAE, Mauritius and the Maldives.
Kelly Baldwin, founder of Aspire Travel, part of Not Just Travel, said: “As a homeworker, online content and 24/7 bookability is crucial. I’ve enjoyed sharing the offers on my social pages which has resulted in out-of-office-hours bookings.”
Richard Lowrey-Heywood, commercial manager at Seaside Travel, added: “From back-to-the-floor days, incredible video content to download and distribute, to deals, daily offers and super incentives, Classic have been giving fantastic support.”