Former head of membership at Abta Danny Waine will work with AI technology specialist SystemsX to help it expand its footprint in the travel industry.
News of his role comes a week after Waine launched his consultancy business, Travel Nomads, to support entrepreneurs in the travel industry.
SystemsX said it aims to expand this year by introducing its flagship products to a wider audience in travel, including travel agencies, tour operators and other travel service providers.
In a statement, it said that it has ambitious targets in its drive to help travel companies to integrate its AI solutions.
Waine said: “SystemsX have developed some of the most exciting AI technology in the travel industry.
“I admire their desire to empower the travel professional, whether that be someone working within a reservations team of a tour operator, a salesperson working for a travel agency, or indeed individuals in customer service roles.
“The products that SystemsX offer can help travel businesses to grow their revenue, whilst at the same time deliver efficiencies and cost-savings.
“From a travel professional perspective, the tools at their fingertips enable them to focus on growing their sales and making their role more enjoyable.
“I’m looking forward to working with the co-founders to help deliver on their ambitious growth targets.”
SystemsX offers three core solutions – Sense, Content and Bridge – to drive growth and improve operational efficiency for clients.
Sense is an AI platform that supports sales and customer teams with real-time insights and travel-specific AI assistance.
Content is a system that automates the creation of high-quality content, while Bridge is a solution that automates booking data transfers and invoice reconciliation.
Gareth Arnold, co-founder of SystemsX, said: “Our mission is to empower travel businesses to grow and thrive through the adoption of innovative technology.
“By leveraging advanced AI and automation, we are committed to helping our partners achieve greater operational efficiency and unlock new opportunities.”
SystemsX is backed by Simon Powell, a serial investor in travel and technology businesses.
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