EasyJet holidays has a new animal welfare policy which means the operator will not offer or promote any harmful animal-based attractions.
It said this includes captivity attractions such as zoos and marine parks, animal performances, animal rides and sporting events involving animals.
The policy incorporates Abta’s animal welfare guidelines and was created in consultation with several animal rights organisations including World Animal Protection.
The tour operator will also work closely with hotelier partners to educate them about the importance of animal welfare.
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Matt Callaghan, easyJet holidays’ chief operating officer, said: “We’re committed to being an industry leader when it comes to responsible travel.
“Our own research tells us that sustainable travel experiences are important to our customers, so we want to make it easy for them to holiday better.
“We’re passionate about the protection and respect of all forms of nature in the destinations we offer holidays to, which is why we’ve made the decision to not offer or promote attractions that exploit animals within our tours and activities programme.”
Katheryn Wise, wildlife campaigns manager at World Animal Protection UK, said: “EasyJet holidays has really stepped up for animals with this strong and ambitious animal welfare policy.
“From the outset, easyJet holidays have been clear that they are committed to offering their customers responsible, wildlife friendly travel options and it has been a pleasure to work with a company focused on listening to their customers and choosing not to profit from captive wildlife entertainment.”