Royal Caribbean has announced a two-year partnership with the Eurovision Song Contest.
The cruise line said it will “bring to life a wide range of moments and experiences” throughout the 2024 and 2025 competitions, which will be held this year in Sweden in May and broadcast to the 37 participating countries.
The line, which has also partnered with Inter Miami CF, said it will share details on how fans can access tickets to Eurovision with Royal Caribbean in coming months.
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Ben Bouldin, Royal Caribbean International vice-president for Europe, Middle East and Africa, said: “As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over.
“With more than 60 historic years of the Eurovision Song Contest, we’re proud to partner with an iconic brand that has a global audience which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world.”
Martin Österdahl, executive supervisor for the Eurovision Song Contest, added: “The Eurovision Song Contest and Royal Caribbean International share a passion for creating unforgettable experiences that unite people from all around the world.
“We look forward to making new memories for our fans and guests alike and can’t wait to set sail together on this new adventure.”