Royal Caribbean International has formed a multiyear partnership with Inter Miami CF.
The cruise line’s logo will be featured throughout Inter Miami’s home pitch DRV PNK Stadium, as well as on the club’s digital and social platforms.
The brands will also work together “across local initiatives in South Florida”, the cruise line said.
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Jason Liberty, president and chief executive of the cruise line, said: “Royal Caribbean started in Miami more than 50 years ago and we have always had heart and passion for our community.
“It’s been exciting to see Inter Miami’s success, including their recent Leagues Cup title, energise South Florida.
“As the club’s main partner, we are thrilled to build on that momentum together and deliver memorable moments to fans around the world.”
Inter Miami CF chief business officer Xavier Asensi said: “We always look for the opportunities that will provide us with an authentic partnership and this one is a perfect fit.
“This partnership makes total sense for all of us: two local brands with global audiences and huge ambitions.”