Airbnb Icons, a new category of “extraordinary experiences” launched in. May, is to be introduced worldwide.
The US home-sharing firm revealed the move to expand Airbnb’s brand positioning “beyond travel accommodations”.
Airbnb Icons “will be critical as we expand our offerings in the coming years”.
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Second quarter results saw net profits fall to $555 million from $650 million in the same period last year, despite revenue rising 11% to $2.75 billion,.
The company said it was continuing to drive growth by investing in under-penetrated markets.
“We’re leveraging our global expansion playbook, which includes a more localised product and marketing approach, and will continue investing in less mature markets throughout 2024 and beyond,” Airbnb said.
The company also committed to making the offering “more reliable, affordable, and an overall better service for hosts and guests”.
Airbnb surpassed eight million active listings in the last quarter “driven by continued growth across all regions and market types”.
The company added: “But we’re not just growing supply; we’re committed to ensuring it’s high quality.
“As part of this commitment, since we launched our updated hosting quality system in April 2023, we’ve removed over 200,000 listings that failed to meet our guests’ expectations to ensure we consistently deliver high-quality stays.”
Airbnb co-founder and chief executive Brian Chesky said: “We had another strong quarter at Airbnb, closing out Q2 with more than $1 billion in free cash flow and over 8 million listings globally.
“I’m proud of our results and the quality that our platform continues to deliver for hosts and guests around the world.”