Ex-Travelpack marketing executive and business development manager Heena Bhudia has joined destination management company Easia Travel.
She has become business development manager overseeing the UK, Ireland and Nordic regions.
Easia Travel specialises in Vietnam, Cambodia, Laos, Myanmar and Thailand.
The company provides training, marketing assistance, and an agent hub on its website to enable partners to access social media content and training tools.
These resources empower trade partners to expand their destination and product knowledge while providing access to shareable social media content and more.
Bhudia, who has 23 years experience in the travel and aviation sectors, said: “I chose to work with Easia Travel because of their unwavering commitment to sustainable travel and ethical people-to-people encounters.
“Easia’s approach aligns with my personal values, and I am excited to contribute to an organisation that prioritises responsible and impactful tourism.”
Company co-founder Philippe Richard added: “The addition of Heena to our team exemplifies our unwavering commitment to strengthening ties with our trade partners.
“Her wealth of experience aligns seamlessly with our mission to deliver unparalleled travel experiences.”