First Class Holidays is starting its first Asia touring programme in collaboration with Wendy Wu Tours.
Tours to Japan running next year and in 2026 will be sold via the trade.
The trips are seen as being a perfect fit for First Class Holidays’ clients travelling to and from Australasia.
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Head of product Lorna Curry (pictured) said: “Japan is a natural fit for our portfolio, and the demand for travel to Japan is at an all-time high.
“Partnering with Wendy Wu Tours allows us to provide our agents with the best Japan itineraries available.
“From must-see destinations like Kyoto and Hiroshima to hidden gems that only a specialist like Wendy Wu can uncover, these tours will offer travellers authentic and unforgettable experiences.
“With peak seasons like cherry blossom and autumn foliage selling fast, we encourage agents to book early to secure the best availability for their clients.”
Wendy Wu Tours head of trade sales Gary King said: “We are thrilled to partner with First Class Holidays for the launch of their Japan touring programme.
“Our Japan tours offer the largest range of departure dates and itineraries, ensuring agents can provide their customers with the most comprehensive options on the market. From the bustling streets of Tokyo to the serene beauty of rural Japan, we’ve designed these tours to showcase the very best of the country.”