OTA Loveholidays is running its first national brand advertising campaign highlighting the ability to create tailor-made package holidays.
The objective is to raise brand awareness and drive purchase intent, according to the company.
The nationwide promotion also follows a flight distribution deal with Ryanair.
The push by Loveholidays, which is licensed to carry 2.8 million passengers, includes videos to be used in digital advertising, as well as radio, out of home, paid social and influencer adverts.
Targeting families, groups of friends and couples, it illustrates the choice of Atol-protected holidays offered using the OTA’s smart technology.
The initiative reflects a recent shift to invest in brand building to support growth.
The brand was refreshed in late 2022, followed by regional brand marketing campaigns last year.
Director of brand marketing Gemma Schmid said: “The launch of our first national brand campaign is an important moment in the Loveholidays journey.
“We pride ourselves on offering an unrivalled choice of great value package holidays, however the big challenge for us is to show just how easy it is to find the one that’s right for you on our platform.
“It was therefore essential the campaign highlighted the ease of booking with us, demonstrating that your perfect package holiday really is at your fingertips when you choose Loveholidays.”