A management buy-out of Culture Trip will lead to a strategic review with one option being a sale of the small-group tour operator.
The MBO of the London-based e-commerce business was led by chief executive Ana Jakimovska.
Culture Trip previously raised more than £134 million from investors for its travel inspiration platform, which has thousands of curated guides, and over 90,000 pieces of content.
As a result of the MBO, 100% of the equity is now owned by management.
The strategic review includes Culture Tripconsidering all its options, such as a growth investment and a full sale of the business, according to the company.
The aim is to ensure that the millennial-focused company continues to develop and grow, both here in the UK and internationally.
Exploratory conversations have already begun with a number of potential domestic and international firms. The review is being handled exclusively by mergers and acquisitions advisory firm Lazarus Consulting.
More than three million people have downloaded the Culture Trip app and culturetrip.com now has around nine million monthly unique visitors, driven mainly by its content and 8.6 million followers on social media.
The firm, founded in 2011, last year started selling specially curated trips to digital savvy millennials using its digital content to acquire customers.
The business has undergone rapid growth since this pivot, achieving an 30% quarter-on-quarter growth and 78% year-on-year growth.
Jakimovska said: “Our mission is to connect people through responsible travel to help with loneliness and the climate crisis.
“Since our pivot last year, we’ve achieved incredible growth. Our unique curated trips deeply resonate with our engaged community of millennials and we are excited about what the future holds for us.”